Module 2: Value Creation and Value Management


It is essential to think strategically in order to create a value-based culture. What does this mean?

Traditionally, the emphasis on capturing value has been about maximising resources and profits.

However, creating value in the 21st Century acknowledges the need to engage stakeholders to determine how to produce outcomes that maximise economic benefits for the company and improve stakeholder experience, thereby increasing stakeholder satisfaction.

Learn strategies to manage value creation. Learn the importance of human resource strategies and the impact of knowledge management, particularly data analytics and security.

Explore customer-driven marketing approaches and the power of value co-creation.

Creating and capturing value is vital to the success of any organisation. Learn the tools to effectively measure value, and leverage this insight to future-proof your organisation.


Module Overview

Sustaining competitive advantage is about capturing and creating value. Traditionally, the emphasis on capturing value has been maximising resources and profits. Modern theories call for the co-creation or co-production of value by the organisation and stakeholders.

Creating value acknowledges the need to look beyond profits and production lines and focus on relating to and communicating with stakeholders, to determine how to produce outcomes that maximise economic benefits for the company, increase stakeholder satisfaction and improve stakeholder experience.

Creating value therefore poses new opportunities as well as challenges, and requires new ways of relating and deliberating with stakeholders. This module provides the tools and skills necessary to capture and create value. It focusses on strategic thinking that creates a value-based culture and the processes and systems necessary to implement that culture.

The following subject areas are studied in module 2:

  • Marketing
  • Finance Management
  • Data Analysis
  • Business Models
  • Corporate Governance
  • Managerial Economics

 

Course Content

View module 2 course content



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