Taking advantage of the mobile revolution

by Leon Gettler | |   Growing Your Business
Taking advantage of the mobile revolution

The mobile revolution is here and CEOs can't ignore it

CEOs cannot afford to ignore the mobile revolution. From smart phones to tablets, from eReaders to HD Flip cameras,  from mobile wallets to fully-fledged mobile banking,.new information is constantly being channelled across in an efficient and creative way. How should CEOs adjust to it?

Mobile technology will only become more widespread so CEOs need to adjust now. Banking behemoth JP Morgan says mobile platforms won’t replace office-based management systems but will instead provide an extremely valuable extension, giving employees and managers the flexibility to do their job anywhere and at any time.

JP Morgan says: “To keep up and remain successful, companies today need to be able to work remotely around the clock at any stage of the transaction cycle. Mobile, by its very nature, offers that capability - and given that almost everybody uses a mobile device already, the learning curve is not a steep one.”

PYMNTS.com says businesses need to make certain that their sites work well on mobile from landing to sales confirmation pages. They should also use text messaging so that they can reach customers immediately, wherever they are. They can do so by building opt-in text message lists, guaranteed to reach customers, many of whom carry their phones with them at all time. They should also mobilise their marketing campaigns. People are reading their email on their mobile devices which means it is important for businesses to understand how email works on mobile, and have a marketing strategy.

CP Communications director Catriona Pollard says it’s important to have a mobile friendly website as many people will click away from a  website and search for a more accessible website from another business if it’s taking too long to load up on the phone or tablet or isn’t displaying correctly.

“If you don’t have the budget to create a mobile version of your website there are some things you can do to make your existing website more mobile friendly. This includes cutting down the amount of text you have on your website and breaking up large chunks of text into paragraphs and subheadings. You should also avoid using large pictures or flash because they may have trouble loading on a mobile device. “

And with the growing use of Google Maps, many people are now using their mobile phone to search for business information in their local area. She says your business can take advantage of this trend by making sure you have an up-to-date listing on Google Maps/Google Local. On Google Local you can add information to your listing such as a description about your business, photos, your logo, website URL and opening and closing times. Make sure your content correctly describes your business to drive potential customers to your website or business.

She also recommends using QR code that can give people access to more information. This information may be an invitation to download an app, a link to a video, an SMS message or a website. “By including QR codes on your marketing materials such as flyers, business cards, posters, books and reports, you can direct your customers to more information,’’ Pollard says.

And with research showing that that over one-third of Facebook users access the platform on their mobile device, companies should also make better use of social media.

How have you adjusted to the mobile revolution?