Digital Transformation Series - Understanding Your Customer

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Mark Cameron, W3 Digital, Part 3

Digital Transformation

Digital technology has dramatically sped up the pace of business innovation and created an environment where whole industries can be rapidly disrupted.

Mark Cameron, CEO of Working Three and BRW columnist, discusses in this video series why digital transformation is a critical in creating a competitive advantage and how to ensure success. Mark also discusses the environmental and cultural influences that are driving this change and looks at how developing customer focused business culture can unlock innovation potential.

Is your company investing time in developing a profound view of their customers?