Digital Transformation Series - Why does your company need to invest in innovation?

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Mark Cameron, W3 Digital, Part 1

w3.digital


Digital Transformation

Digital technology has dramatically sped up the pace of business innovation and created an environment where whole industries can be rapidly disrupted.

Mark Cameron, CEO of Working Three and BRW columnist, discusses in this video series why digital transformation is a critical in creating a competitive advantage and how to ensure success. Mark also discusses the environmental and cultural influences that are driving this change and looks at how developing customer focused business culture can unlock innovation potential.

Why does your company need to invest in innovation?