It is essential to think strategically in order to create a value-based culture. What does this mean?
Traditionally, the emphasis on capturing value has been about maximising resources and profits.
However, creating value in the 21st Century acknowledges the need to engage stakeholders to determine how to produce outcomes that maximise economic benefits for the company and improve stakeholder experience, thereby increasing stakeholder satisfaction.
Learn strategies to manage value creation. Learn the importance of human resource strategies and the impact of knowledge management, particularly data analytics and security.
Explore customer-driven marketing approaches and the power of value co-creation.
Creating and capturing value is vital to the success of any organisation. Learn the tools to effectively measure value, and leverage this insight to future-proof your organisation.
Sustaining competitive advantage is about capturing and creating value. Traditionally, the emphasis on capturing value has been maximising resources and profits. Modern theories call for the co-creation or co-production of value by the organisation and stakeholders.
Creating value acknowledges the need to look beyond profits and production lines and focus on relating to and communicating with stakeholders, to determine how to produce outcomes that maximise economic benefits for the company, increase stakeholder satisfaction and improve stakeholder experience.
Creating value therefore poses new opportunities as well as challenges, and requires new ways of relating and deliberating with stakeholders. This module provides the tools and skills necessary to capture and create value. It focusses on strategic thinking that creates a value-based culture and the processes and systems necessary to implement that culture.
The following subject areas are studied in module 2:
What is The CEO Institute’s Certified CEO program?
The Certified CEO program is an online leadership program for aspiring and experienced executives. It aims to equip leaders worldwide with the knowledge and skills necessary to successfully carry out executive leadership functions.
Who is eligible?
The Certified CEO program is designed for experienced and aspiring business leaders from around the globe. The program is aimed at CEOs and Senior Managers who are working in Government, Government Enterprises, Private Companies, Listed Companies, Partnerships, Sole Traders, Not-For-Profit Organisations and Charities.
Candidates who do not meet the requirements for certification can still undertake the Certified CEO program to improve employment-related skills for career development, and be assessed for certification at a future date.
How do I enrol?
Enrolment in the Certified CEO program is simple. Go to https://www.unep.edu.au/ceo/ceoi. Enrolment can be completed at any time, and as the course is delivered online, there are no set terms or semester dates.
How will I learn?
Candidates in the Certified CEO program complete the program in an online environment. Learning is done at your own pace, in your own time, using your compatible device.
All course content is available online, and delivered through a modern and intuitive Virtual Learning Environment. The Learning Environment is easy to navigate, and is presented in a rich and engaging format.
What if I require support while studying?
Candidates have access to a range of support services. These services are accessible using telephone, video conferencing or email throughout the duration of the course.
How is the Certified CEO program structured?
The Certiﬁed CEO program consists of four modules containing high level business content. Each module is supported by a knowledge based assessable assignment.
An over-arching Capstone Project is required to complete the program. The project is an application based assessable assignment that is completed at the end of the program.
The program can be completed within a 12-month timeframe.
Can I fast track my study?
We recognise that many of you will already have a vast range of personal, professional and academic experience prior to joining the Certified CEO program. To ensure that you can spend as much time learning new and exciting things as possible, we have incorporated a clever ‘fast-track’ feature into the design of the Certified CEO program.
Prior to the commencement of every ‘lesson’ within the program, you will be given the opportunity to demonstrate your existing level of understanding. If you obtain 100% through this quick 'fast-track test' then you will be given the option to skip the remainder of the lesson altogether.
How much does the Certified CEO program cost and do you offer payment by module?
What will I get out of the Certified CEO program?
What are the two levels of CEO Certification?
After successfully completing the Certified CEO program and subscribing to the International Institute of Directors & Managers (IIDM), there are two levels of certification available:
Subscription to IIDM is included in the course fee.
What are the criteria for MBA units of credit?
The program contributes up to four units of credit to the University of New England’s MBA program: